Our business units >>

A global trading company since 1897

The Elof Hansson Group conducts international trade in forest, industrial and consumer products across the world. We also invest in and develop real estate projects. Our roots go back to 1897, when the young merchant Elof Hansson started the company in Hamburg. His original business philosophy and “house rules” have been passed down from one generation of employees to the next and continue to drive the Elof Hansson Group of today and tomorrow. Read more about our history >>

Business units


Elof Hansson Trade sources forest products from leading suppliers in Europe, Asia and the Americas for customers all over the world. We don’t just sell a product, but rather an added-value package of financing, risk management, shipping and marketing. Read more >>


Elof Hansson Industry’s business concept includes acquisition and development of industrial and trading companies as well as sales of machinery, equipment and complete plants to the global pulp and paper industry. Read more >>


Elof Hansson Properties is a young real estate company in Gothenburg that builds on Elof Hansson’s tradition of recognizing and utilizing business opportunities. The company invests in, develops, owns and manages mainly commercial real estate and invests in new real estate projects. Read more >>


Our product range comprises both industrial and consumer products. The main product groups are:

  • Pulp, paper and board
  • Timber and building materials
  • Plants and machinery for the pulp, paper, packaging industries

Global network

The worldwide activities of the Elof Hansson Group are managed and coordinated from our headquarters in Gothenburg, Sweden. The headquarters house management, sales divisions, financing, risk management and shipping departments.

Our subsidiaries are the strategic hubs of our global network of business specialists. They interact with both agents in the individual regions and the sales managers at the headquarters in Gothenburg. In total, we have subsidiaries and agents in more than 100 countries, each involved in one or more of the Group’s business areas.

Elof Hansson Foundation

The number of employees in the Group is about 200 and the annual business volume amounts to approximately USD 1 billion. The company is owned by the foundation Elof Hanssons Stiftelse >>

Elof Hansson Holding

Elof Hansson Holding is the parent company of Elof Hansson Group and consolidates the activities of the three business areas. The Holding company consists of the financial, business development, HR and Corporate communication functions. The Holding company is led by the CEO, Mikael Forslund.

Main Contact
Mikael Forslund

Mobile: +46 705 88 64 36
Helena Leek
CEO Assistant and Marketing Coordinator

Mobile: +46 765 43 09 07
Phone: +46 31 85 68 57
Annette Jonasson

Mobile: +46 70 425 21 20
Carina Frickeus
Head of HR

Phone: +46 31 85 69 09
Staffan Nordin
Staffan Nordin
Business Development

Mobile: +46 765 40 56 07
Phone: +46 31 85 69 00
Malin Brännvall

Mobile: +46 705 23 86 60
Pelle Rosander
Global System Maintenance

Phone: +46 31 85 63 81

Core vision

Driven by continuous adjustment, development and improvement of our business acumen, our vision is to always provide business partners with added and sustainable value.

Business concept

Elof Hansson initiates, develops and maintains worldwide business relations in well-defined business areas.

We do this through our knowledge of our business areas, combined with competence in marketing, sales, financing and logistics. We thereby make a positive contribution to the growth and development of our customers’ and suppliers’ businesses, while strengthening Elof Hansson’s position as a leading international trading house.


Trust is closely related to the concepts of reliability, credibility and confidence. These core values have been in Elof Hansson’s “genes” since the founder wrote, in 1904 memo , under the heading Advice to My Employees in the Company, “Always speak and write the truth! Truth creates confidence, success. Untruth creates distrust, decline, ruin.”


Our vision and business concept stand or fall on the commitment to our mutually agreed goals and values with which the company imbues its employees. This commitment must, and does, permeate the entire Group and is communicated out to the market.


Training, experience and knowledge combined with an ongoing learning process are the basis of our professionalism. At Elof Hansson, we must know our craft! And where we don’t , we must acknowledge this and be open to learning.